Juice Facts

Why Drink FJ's Freshly Juiced Fruit Juices?

Nutritionists and health experts recommend a balanced diet of many different food types, but generally recommend a diet with a higher intake of fruit and vegetables. In fact, many nutritionists recognize  a fresh fruit or vegetable juice to count as one serve. Fruit and vegetables provide a good deal of the essentials we need for our bodies to function properly.

Not only is FJ's Fresh Juice packed with many of the vitamins and minerals we need, they also contain powerful antioxidants which have become increasingly recognized as important for eliminating toxins called free radicals from your body. Latest research indicates that these free radicals - leftovers from cellular function or introduced into the body by smoking, drug taking (including coffee, tea, alcohol and some soft drinks) and environmental pollution - are closely linked to some life threatening diseases.

We have all seen the healthy food pyramid which recommends at least five serves of vegetables and two serves of fresh fruit per day. However, we also know that our busy lifestyles and modern eating habits do not always allow us to ensure we look after ourselves properly. The great thing about drinking a fresh fruit or vegie juice each day is that it is a quick and convenient method of getting many of the benefits of fresh fruit and vegetables in a delicious and energizing way. In fact, many nutritionists recognize this by encouraging a fresh fruit or vegetable juice to count as one of the serves. Of course, your diet should still consist of healthy doses of fruit and vegies as well!

Why Does My Juice Vary in Flavour Sometimes?

Because FJ's Fresh Juices are made from only real fruit, flavour will vary throughout the year depending on time of season, availability, varietal types and where the produce has come from (all over Australia!). We endeavour to ensure we produce juices of optimal flavour at all times. Because we produce thousands of juices each week from fruit that always varies to some extent, it is hard to monitor the quality of them all. If you have a genuine problem with any of our products please advise us and we will be happy to replace it for you.

Won't the Vitamins and Minerals Deteriorate After a While?

Most of the breakdown in nutrient value occurs through oxidation after juicing, that is, exposure to air and heat.

Because FJ`s fresh juices are squeezed or extracted fresh from refrigerated fruit and vegies, immediately bottled, capped and refrigerated, then placed on sale, the integrity of the vital ingredients is maintained, and loss of the nutrient value is minimalised. Furthermore, our juices contain no preservatives and have not been pasteurized or heat treated in any way which can result in loss of nutrient value. The benefit is in being able to purchase a chilled fresh juice quickly at a very affordable price.

What About the Sugar?

Yes, most fruits and some vegetables contain amounts of a natural fruit sugar called fructose. Fructose is a disaccharide composed of two simpler sugars called glucose and sucrose. For the body to use this sugar, the liver has to break it down into its simpler forms. The cells of the body only ‘burn’ glucose for energy, and all the other forms of energy, including fat, more complex forms of sugar and carbohydrates, have to be broken down into glucose. The speed that this simple sugar becomes available to the cells is important as the slower and more regular it is, the better the body copes with its fluctuation. Each food or food type has an index known as the Glycaemic Index (G.I.) which tells us how rapidly the sugar in them becomes available to the cells.

Even though fruit juice does contain fruit sugar it has a low G I. This compares very favourably to soft drinks, fruit based drinks and some smoothies and milk drinks with added sugar. Soft drinks and alcohol, are considered to contain “empty” calories, with high G I`s and no other nutritional value.

 As part of a well-balanced and varied diet a fresh fruit juice a day is a wonderful way of receiving some of the vital ingredients that keep you healthy and active, without breaking your daily calorie requirements.


 What's all the Fuss About Vitamin C?

We all know that fresh orange juice contains plenty of vitamin C, a powerful antioxidant, and an absolutely vital part of good health.

Vitamin C is involved in the formation of collagen in the body. Collagen is found wherever tissues require strengthening, especially in those tissues with a protective, connective or structural function. Collagen is critical to the maintenance of bone and blood vessels and is essential for the healing of wounds and the formation of red blood cells. Severe lack of vitamin C results in a disease called scurvy where teeth fall out and wounds won't heal. Vitamin C (Ascorbic acid) is also a great aid in the absorption of iron and is beneficial in the treatment of iron deficiency, anaemia, which is a common health problem, especially in women. Fortunately, fresh orange juice has both vitamin C and iron in it. It is also estimated that if you smoke, which destroys vitamin C in the body, you should have double the recommended daily allowance (RDA).

An interesting fact is that humans are one of the few mammal species that has lost the ability to manufacture vitamin C in their bodies and have to ingest it.

Recent research also indicates that vitamin C is a powerful antioxidant useful for removing reactive oxygen species and free radicals that can prove harmful to the body. Other fruits that are a good source of vitamin C include guava (one of the highest) grapefruit, apples and strawberries.

So, What Else is in Fresh Fruit Juice That is Good For You?

The range and associated benefits of vitamins, minerals and antioxidants in fresh fruit and vegie juices is way too big to reproduce here, but includes Vitamins A, C, B1 (Thiamine), B6 (Pyroxidine), and B9 (Folate). Fresh juices also contain minerals and trace elements such as potassium, iron, magnesium, calcium, phosphorous, copper, zinc and selenium.  On top of that they contain a group of naturally occurring antioxidant chemicals called phytochemicals or phytonutrients. We are only beginning to understand the importance of these antioxidants, such as the caretenoids (e.g. beta carotene in carrot juice, lycopene and L-citrulline in watermelon juice) and flavonoids, found in citrus, strawberries, and raspberries. These powerful antioxidants are becoming more and more recognised in promoting resistance to, and recovery from, many serious diseases like hypertension (high blood pressure). Fresh juice is an excellent and delicious way to enhance your daily intake of these essential natural ingredients to build and maintain a strong immune system.


So the next time you go to buy a drink in the Myer Centre, think about us. Where else can you get a drink that is not only affordable and tastes great, but also helps maintain your inner health and wellbeing?

As nature intended!